Six Franchise Marketing Mistakes You Don’t Want to Make

Marketing mistakes can stymie your plan to grow a franchise and make all of your research about your customers and location and your ability to provide a product or service useless.

Every day, consumers see ways that franchisees err in trying to get their franchise and its product or service noticed. By recognizing those potential mistakes earlier, you can keep yourself from falling into these pitfalls.

Check out these six marketing mistakes, so that you can keep from making them, whether you are a first-time franchisee or have been in the franchise business for years.

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Using Location-based Marketing to Further Your Franchise’s Brands

Checking in isn’t just a term used in the hospitality industry these days. When customers check in to your business, using a social media app, they are spreading word about your business.

That’s one way using location-based marketing can help further your franchise’s brands. To get started, you need to consider your purpose for doing location-based marketing, such as to bring in more traffic, grow customers at certain times of the day, or maximize your sales of a specific product or service. Knowing this will help as your pursues location-based marketing opportunities and it can add a level of marketing support for your brand’s franchisees.

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How to Make the Most of Your Franchisees’ Hiring Process

Your franchisees selected your company because of factors like your reputation and resources, and you know that having successful franchisees can boost your business. There’s no better way to get a new franchisee on the path to success than to arm them with the tools and resources they need to make smart hiring decisions.

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Recruiting Retired Military for Franchise Ownership

recruiting military veterans for franchise ownershipEach year, more than 200,000 military veterans make the transition back to civilian life. Many get regular jobs, but a growing number are turning to franchise ownership for their next career. In fact, the International Franchise Association (IFA) estimates that one out of every seven franchises in the United States – more than 66,000 businesses in all – is owned and operated by a veteran.

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What to Look for in a Franchisee

what to look for in a franchiseeDeciding to franchise your business is a huge step, but it’s only the beginning. Some of the most important decisions thereafter involve who you select to run the franchises. Obviously, no one wants to choose an unqualified franchisee, as the ripple effects of that decision can be felt for years to come. You want to recruit only the best, most qualified individuals for franchise ownership. But how can you distinguish between the good and the bad?

Here are some of the top things to look for in a franchisee:

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